A 90-day local SEO plan built for Austin.
Three phases, six actions each, locally researched for the Austin market. Honest local SEO — no ranking guarantees, no fake reviews, no doorway pages.
Days 1-30: Foundation
Tighten the basics, set up an honest review engine, and pick the right Austin neighborhoods to defend.
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1
NAP audit across Profile, website, and top citations
Match name, address, phone, hours exactly everywhere. New businesses in Austin lose ground fast against established competitors when listing details drift.
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2
Choose 4-6 Austin neighborhoods to genuinely target
Pick where you actually have customers, not where you wish you did. Round Rock and Cedar Park have distinct customer expectations from East Austin — do not bundle them.
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3
Day-one review request workflow
Every completed job or appointment, request an honest review through the Google link. No incentives, no gating. Review velocity is how new businesses compete with established ones.
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4
Pre-build event-weekend Profile templates
Draft Profile updates for SXSW week, ACL weekends, F1 weekend, and major UT home games. Save them so you can post within the hour when the event week starts.
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5
Mobile booking flow audit
Walk through your booking on a phone. Austin customers compare against polished tech daily — a slow or broken form loses leads here faster than in most markets.
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6
Profile primary category that matches your strongest revenue line
Not a catch-all. Pick the service that drives most calls today; you can shift later if the business pivots.
Days 31-60: Growth
Publish proof-driven neighborhood pages, build review velocity, and own event-driven search windows.
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1
Publish East Austin or South Congress page #1
Real customer references from the neighborhood, real photos, real local language. The page must answer questions specific to that neighborhood.
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2
Weekly Profile photo cadence
5-10 real photos per week — jobs, team, Austin backdrops. No stock photos or AI-generated images presented as real work.
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3
Reply to every review within 48 hours
Austin reviewers expect quick, human responses. Boilerplate responses damage trust signals; real replies build them.
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4
Publish 2-3 service pages with locally distinct content
Real Austin pricing factors, real timing expectations, real questions from your last 20 calls. Generic service pages do not rank against Austin-specific competitors.
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5
Event-window content for the next major Austin event
SXSW, ACL, F1 — whichever is closest. A real, useful update beats a marketing fluff post for both ranking and conversion.
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6
LocalBusiness schema with sameAs to real social profiles
Profile, Instagram, LinkedIn — only the profiles you actually own and keep active. Stale sameAs hurts more than missing sameAs.
Days 61-90: Scale
Expand to a second neighborhood, lock in review velocity, and own one suburb market beyond core Austin.
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1
Publish neighborhood page #2
Same proof requirements. Three strong pages outperform fifteen thin ones. No copy-paste from page #1.
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2
Begin Round Rock or Cedar Park suburb page
Only if you genuinely serve there. Suburb pages need their own proof, photos, and customer references — not a city-name swap of an Austin page.
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3
Monthly Profile post rhythm
One useful post per week minimum. Useful = a real customer question answered or a real service-related update. Not promotional fluff.
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4
Track which neighborhoods drive the most calls
Use Profile insights and call tracking to find which Austin neighborhoods convert best. Double down on those pages; deprioritize the ones that do not.
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5
Local citation expansion
Austin Chamber, neighborhood associations, real industry directories. Skip directory link farms; one chamber link beats fifty paid directories.
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6
Quarterly review of competitor visibility
How are the top 3 Austin competitors ranking on your priority queries? Note their content depth, review velocity, and Profile category mix.
Ready to get found in Austin?
Start with a free local SEO audit, or grab an affordable DIY kit built for Austin businesses.